What makes a film "Mormon?"

In class we've discussed the different categories including those films made by the church, films made about LDS beliefs and culture, independent films made by church members, and mainstream films influenced by LDS filmmakers. I went with some friends to the LDS Film Festival and they were curious as to how a film qualifies to be presented as a part thereof. I couldn't find any official rules on the website but I assume the festival is open to movies made by Church members in keeping with specific content guidelines. That said, it was interesting to see the range of films presented. Some were directed by Church members but had nothing further to do with the church and some were overtly Mormon-influenced. The films I enjoyed most were those that were uplifting and inspiring which, interestingly, usually fell into the second category. Though they were not obviously "Mormon" films, their messages were more powerful than those of many films that deal specifically with the Church. I think that is where Mormon cinema needs to go right now: presenting films with a wide appeal but that will teach truth and enlighten those in attendance.